Read about the Monadnock Region’s successful Plaid Friday 2011 Campaign on the Shift Your Shopping National Website: Plaid Friday 2011: Monadnock Style

“We usually just have to sit on the sidelines, and let the big stores have their day,” said Jim Therriault of New England Everyday Goods. “We had a surprisingly good Friday. It was our best day yet being in business… this was far beyond my expectations. It’s a good indicator of what may be coming.”