Class Handouts
Before Class 1
Bill Gross, The Single Biggest Reason Why Startups Succeed (TED Talk)
https://www.ted.com/talks/bill_gross_the_single_biggest_reason_why_startups_succeed
As you start a business, think not only about yourself, your team, and finances, but also about the external factors influencing your business. Is the timing right for your business? Who are your customers? What are currently their biggest problems and concerns? Why now?
Simon Sinek, How Great Leaders Inspire Action (TED Talk):
https://www.ted.com/talks/simon_sinek_why_good_leaders_make_you_feel_safe
Sinek speaks quite directly and accurately to the idea that speaking of the “why” in any business is always more effective than telling people what you do. What is your why? How do you discover it?
Bel Pesce, 5 Ways to Kill Your Dreams (TED Talk)
https://www.ted.com/talks/bel_pesce_5_ways_to_kill_your_dreams
This is an inspirational, creative summary of success and achieving your dreams, which includes following the path of an entrepreneur. Take a minute to let her points sink in and think about how they apply to your life and pursuit of entrepreneurship. Where can you apply her insight to your life and upcoming venture?
Udacity Videos on Value Proposition
- Value Proposition – https://www.youtube.com/watch?v=jZN6CUieuOQ
- Value Proposition and MVP – https://www.youtube.com/watch?v=OkdEB8L2IeM
- Pain Killers, Hypotheses — https://www.youtube.com/watch?v=Kwk_QOCQPxo
- Pain Killers, Problem or Need — https://www.youtube.com/watch?v=k3g-ZX173X8
- Common Mistakes with Value Proposition – https://www.youtube.com/watch?v=LwZvddbgU5A
- Value Proposition Examples – https://www.youtube.com/watch?v=2msCma96k6o
- Jersey Square, value proposition – https://www.youtube.com/watch?v=IJQh0II5ZIY
Before Class 2
Business model canvas
- Value Propositions, Mission/Vision/Values
Business Plan Template
- Section 1, The Company
Udacity Videos on Customer Segments
- Product Market Fit – https://www.youtube.com/watch?v=sSDvwQiPtgc
- Jobs to Be Done — https://www.youtube.com/watch?v=MiBoMzA_d6A
- Customer Gains – https://www.youtube.com/watch?v=aPkmurDyEtk
- Customer Pains – https://www.youtube.com/watch?v=T7MVZMkJKzc
- Customer Archetype – https://www.youtube.com/watch?v=StAeA16gNPY
- Jersey Square archetypes – https://www.youtube.com/watch?v=4r1DcUe2Xv4
- Customer in Context – https://www.youtube.com/watch?v=Y4ZE5P7w_GQ
- Jersey Square customer segments – https://www.youtube.com/watch?v=HHDIGC7o7NY
Udacity Videos on Channels
- Introduction – https://www.youtube.com/watch?v=0BVefBttRdA
- Overview – https://www.youtube.com/watch?v=qHlq9DcqKdU
- Web distribution – https://www.youtube.com/watch?v=Rb8jy3HS1OU
- Physical distribution – https://www.youtube.com/watch?v=8S1buUCOuZM
- Jersey Square channels – https://www.youtube.com/watch?v=vzKlHPvWHeU
Before Class 3
Business Model Canvas
- Customer segments, channels, and clean up value proposition
Business Plan Template
- Sections marked #2-3, clean up 1 as needed
Pitch
- Mission/Vision/Values slide – will present next week
Udacity Videos on Customer Relationships
- Customer Relationships – https://www.youtube.com/watch?v=O_C7p5qGO_E
- Customer Archetypes – https://www.youtube.com/watch?v=zbttFfL-1ZQ
- Get Keep Grow – https://www.youtube.com/watch?v=-3JzaoIulvI
- Jersey Square customer relationships – https://www.youtube.com/watch?v=SsxCoTTncEs
Udacity Videos on Revenue Streams
- How Do You Make Money – https://www.youtube.com/watch?v=XYuvo4Vr8Tw
- Common Mistakes – https://www.youtube.com/watch?v=gsFtYIM81p0
- Two Key Questions – https://www.youtube.com/watch?v=3NRvKd5C0iY
- Common Startup Mistakes (yes different than Common Mistakes) – https://www.youtube.com/watch?v=GmhagXpucso
- Draw the Diagram – https://www.youtube.com/watch?v=CsDJ6my_ytg
- Jersey Square Pricing – https://www.youtube.com/watch?v=RePcVqapxsk
Jersey Square Revenue Example – https://www.youtube.com/watch?v=wMZBNOswzSU
Before Class 4
Business Model Canvas
- Customer Relationships & Revenue Streams
Business Plan Template
- Section 7, Financial Analysis
Pitch Template
- About You
- Mission, Vision, Values
Udacity Videos
- Costs
- Partners
- About Partners – https://www.youtube.com/watch?v=PYE55EVpfmU
- Partner Types – https://www.youtube.com/watch?time_continue=26&v=OCuYXf4Fw1k
- Joint Business Development – https://www.youtube.com/watch?v=Hn3L7LBOFM8
- Joint Partnerships – https://www.youtube.com/watch?v=oYIQeaK1tIc
- Coopetition – https://www.youtube.com/watch?v=KV8izccHeEU
- Greatest Strategic Alliance – https://www.youtube.com/watch?v=d7RDh__fxlE
- Key Suppliers – https://www.youtube.com/watch?v=1z-1K3STnEY
- NPR’s How I Built This
- Clif Bar: Gary Erickson – https://www.npr.org/player/embed/495815443/496081302